Expert in branding with over 18 years of experience in packaging for consumer brands, having worked with companies like Unilever, Nestlé, and PepsiCo. As the founder of Nitid Studio, he specializes in consumer psychology applied to packaging, utilizing neuroscience and behavioral sciences to understand how the shape, design, and materials of a package influence product perception and brand image. Fernando also offers global consulting, bringing an innovative, science-based perspective to create effective and attractive packaging.